Whether you’re in the process of creating your website or want to improve your current site, there are 4 things to understand about websites to build your online presence.
- Branding: Branding is your messaging for our business. This includes your logo, colors, overall look and feel, name, etc. It’s important to have a consistent and professional brand that resonates with your target audience.
- Domain name: Related to branding, your domain name is your URL for your website. Ideally, you want consistency across your domain and other online platforms (such as Instagram, Facebook, Twitter, etc.) whenever possible.
- Hosting/Platform: Your website hosting and platform is where your site lives and how it’s built. There are many tools available to use such as WordPress, Wix, Squarespace, etc. They vary in features, ease of use, and price.
- Use your website to grow: Use your website to crosspost content from social media (Facebook and Instagram), show a gallery of your work, list your services, have a call to action, explore digital products (webinars, courses), and more.